We’re excited to introduce Ads & Analytics, a powerful solution that helps you track both online and offline advertising campaigns from a single dashboard. Whether you’re running Meta Ads, Google Ads, newspaper campaigns, radio ads, TV commercials, flyers, or billboard campaigns, Ads & Analytics gives you a unified view of your advertising performance, helping you understand where your leads come from and which campaigns deliver the best return on investment.

🎉 What’s New?

With Ads & Analytics, you can:

📢 Track Online & Offline Campaigns

Create and manage campaigns across digital and offline marketing channels, including Meta Ads, Google Ads, newspapers, radio, TV, flyers, billboards, and more.

💰 Record Campaign Spend & Cost Per Lead

Add advertising spend manually for offline campaigns and automatically calculate total spend, leads generated, and cost per lead for every campaign.

📈 Unified Advertising Analytics

View campaign performance across all connected advertising platforms in a single analytics dashboard with metrics like leads, CPL, impressions, clicks, CTR, CPC, CPM, revenue, and ROAS.

🔍 Advanced Performance Filtering

Filter campaign data by advertising platform, business, ad account, campaign, ad set, ad, and custom date ranges to analyze performance from every angle.

🔄 Real-Time Analytics Sync

Sync your advertising data anytime to keep campaign performance, leads, and analytics up to date across connected advertising platforms.

🎯 Conversion & Revenue Tracking

Measure campaign success beyond leads by tracking conversions, revenue, and Return on Ad Spend (ROAS), helping you identify your highest-performing campaigns.

⚙️ Manage Your Advertising Performance

Monitor your campaigns with powerful analytics tools:

• Create and organize online and offline advertising campaigns.
• Record advertising spend for offline marketing activities.
• Automatically calculate leads and Cost Per Lead (CPL).
• Compare campaign performance across multiple advertising channels.
• Filter reports by platform, campaign, business, ad account, or date range.
• Configure conversion tracking to measure revenue and ROAS.
• Sync advertising data whenever needed for the latest insights.
• View all campaign performance metrics from one centralized dashboard.

✨ Why You’ll Love It

• 🚀 Measure the performance of both online and offline advertising in one place.
• 📊 Compare marketing channels using unified analytics and performance reports.
• 💰 Track advertising spend, leads, and Cost Per Lead automatically.
• 📈 Monitor revenue, conversions, and ROAS to optimize marketing investments.
• 🔍 Identify your best-performing campaigns with detailed filtering and reporting.
• ⚡ Keep advertising insights up to date with real-time data synchronization.
• 🎯 Make smarter marketing decisions using complete campaign performance data.

Start using Ads & Analytics today to gain complete visibility into your marketing performance and optimize every advertising dollar.

For more details on enabling and using this feature, visit our Advertising Analytics guide and our Offline Campaign Tracking guide, or contact our support team.