CUSTOMIZATION

Customize Your CRM To Fit Your Business.

We understand every business has its own sales process, customer data, teams, and internal workflows. AiEngage CRM gives you the flexibility to customize fields, modules, pipelines, permissions, and branding so your CRM feels built for your business.

Settings › Customization
Search
Custom Fields
Custom Modules
Custom Pipelines
Roles & Permissions
Branding
Custom Tags
Custom Views
Custom fields
24
Custom modules
6
Pipelines
9
Roles
5
Setup completeness
Business profile 82%
Configure
Business-specific fieldsFlexible modulesRole-based accessBranded experience
Field Builder · LeadsSave
FIELD TYPES
Text
Number
Dropdown
Date
Currency
Checkbox
LEAD FORM CANVAS
Full name
Rahul Mehta
Budget range
₹80L – ₹1.2Cr
Property type · editing
2BHK · 3BHK · Villa · Plot
Preferred appointment time
Sat, 11:00 AM
PROPERTIES
Field name
Property type
Type
Dropdown
Required

Custom Fields

Store more than just name, phone number, and email. Create custom fields for leads, contacts, companies, deals, forms, and other CRM records.

Create Custom Fields For
Budget rangeLocation or branch preferenceProduct interestService requirementPreferred appointment timeProperty typeCourse selectionCompany sizePayment statusRenewal dateCustomer categoryInternal remarks
Custom Modules
Search+ New Module
ACTIVE
Properties
1,248 records · Meera
Updated 2h ago
ACTIVE
Bookings
642 records · Arjun
Updated 1d ago
ACTIVE
Admissions
389 records · Priya
Updated 3h ago
DRAFT
Quotations
57 records · Vikram
Updated 5d ago
ACTIVE
Vendors
213 records · Neha
Updated 6h ago
DRAFT
Events
18 records · Sanjay
Updated 1w ago
6 modules · 2,567 total recordsPage 1 of 1

Custom Modules

Some businesses need more than standard leads, contacts, and deals. Custom Modules help you create dedicated sections for the records your team manages every day.

Create Custom Modules For
PropertiesProjectsBookingsAdmissionsCoursesService requestsQuotationsPoliciesEventsVendorsBranchesPartner accounts
Pipeline ConfigurationSave changes
PIPELINES
New Sales Enquiries 6
Property Bookings 5
Admissions 4
Service Requests 5
STAGES · NEW SALES ENQUIRIES
New Enquiry20%
Contacted40%
Site Visit60%
Negotiation80%
Closed Won100%
Add stage

Custom Pipelines

Create pipelines that reflect how your business moves leads, deals, bookings, or service requests from start to finish. Use different pipelines for different teams, products, branches, or customer journeys so every opportunity follows the right process.

Create Pipelines For
New sales enquiriesProperty bookingsCorporate salesService requestsAdmissionsEvent registrationsRenewal opportunitiesPartner onboardingCustomer onboardingPayment collection
Permissions MatrixEdit roles
MODULEADMINSALES MGRSALES REPSUPPORTMKTGBRANCH
Leads & Contacts
Companies & Deals
WhatsApp Chats
Campaigns
Reports & Dashboards
Import / Export
Account Settings
View & editLimitedNo access
ROLES & PERMISSIONS

Give Every Team Member The Right Level Of CRM Access.

Control what each user can view, edit, manage, or export inside the AiEngage CRM. Set role-based permissions so sales, support, marketing, managers, branches, and external teams only access the information relevant to their work.

Control Access For
Leads and contactsCompanies and dealsWhatsApp conversationsBusiness phone numbersCampaignsReports and dashboardsPipelinesTasks and follow-upsCustom modulesImport and export actionsTeam settingsAccount configuration
Brand SettingsPublish
Upload company logo
PNG or SVG · max 2MB
BRAND COLORS
Email sender name
AiEngage Sales
Email signature
Team AiEngage · +91 98250 41000
LIVE PREVIEW
AiEngage
Hi Rahul,
Thanks for your enquiry about Skyline 2BHK…
View details
AiEngage Realty
WhatsApp sender name

Branding

Customize the visible parts of AiEngage CRM to reflect your company identity. Use your business name, logo, colors, and communication details across customer-facing and internal CRM experiences.

Customize Your Branding
Company logoBrand nameBrand colorsEmail sender nameEmail signatureWhatsApp sender identityBusiness phone number displayForm designLanding page stylingCustomer communication templates
Tag Manager+ Tag
TAGUSAGEBYLAST USED
Hot lead1284MeeraToday
High-value512ArjunYesterday
Cold lead2047Priya2 days ago
Returning318Neha3 days ago
Payment due86Vikram4 days ago
Webinar640Sanjay5 days ago
Follow-up974Meera6 days ago
7 of 24 tags
CONTACT RECORD
RM
Rahul Mehta
+91 98250 33417
APPLIED TAGS
Hot leadHigh-valueCold leadReturning+ Add
CUSTOM TAGS

Organize Leads And Customers In A Way Your Team Understands.

Use tags to quickly group contacts based on interest, priority, source, stage, customer type, activity, or any detail that matters to your business.

Tags make it easier to filter records, build segments, create targeted campaigns, and help teams understand customer context at a glance.

Use Tags For
Hot, warm, and cold leadsHigh-value customersProduct or service interestCampaign sourceCustomer categoryFollow-up priorityLocation or branchNew and returning customersPayment statusEvent or webinar attendeesCustomer lifecycle stageInternal team labels
Saved ViewsSave view
MY VIEWS
New Leads Needing Follow-up
High-Value Deals
Pending Payments
Today's Appointments
Filters:Status: NewOwner: MeeraLast activity: 7d+
NAMESOURCEVALUELAST
Rahul MehtaWebsite₹86,0008d
Sarah CollinsMeta Ads₹1.2Cr9d
Amit ShahReferral₹45,0007d
Priya NairWhatsApp₹92,50011d
John MillerWebsite₹1.8L10d
Neha KapoorGoogle Ads₹64,00012d
42 records
12
CUSTOM VIEWS

Let Every Team See The Records That Matter To Them.

Create custom views for sales, support, marketing, finance, managers, or individual teams. Filter and organize records based on the fields, stages, tags, owners, or activities most relevant to their work.

This helps everyone stay focused without sorting through unnecessary data.

Create Views For
New leads needing follow-upHigh-value dealsPending paymentsToday's appointmentsLeads by ownerCustomers by locationDeals by stageInactive leadsUpcoming renewalsCampaign-generated leadsTeam workloadCustom business reports

A CRM That Adapts To Your Team, Process, And Brand

Business-specific custom fieldsFlexible custom modulesMultiple sales pipelinesProcess-based stagesRole-based permissionsDepartment-level access controlSecure customer data visibilityCustom workflows and recordsBranded customer communicationScalable CRM setupBetter team adoptionLess dependence on spreadsheets

Build A CRM That Works The Way Your Business Works

WhatsApp