What’s New In AiTrillion

The Segment-based Loyalty Participation feature allows businesses to tailor their loyalty programs to specific customer segments. With this capability, merchants can either include or exclude customer segments from participating in the loyalty program, creating a more personalised and strategic reward experience.

🫡 Why We Launched This Feature:

We introduced this feature to empower merchants with more control and flexibility over their loyalty programs. Not all customers contribute equally to your business growth — this feature enables strategic decision-making about who participates in the rewards system. By aligning loyalty participation with customer segmentation, brands can maximise ROI and build stronger, more relevant customer relationships.

🔆Use Case:

• A merchant wants only high-value customers (e.g., based on purchase frequency or total spend) to access loyalty benefits. 
• A business wants to exclude wholesale or employee segments from the loyalty program. 
• Running targeted campaigns for VIP or new customers with exclusive loyalty offers.

💪🏻 Benefits:

• Targeted Loyalty Strategy: Enable or restrict access to loyalty programs based on customer behaviour or attributes. 
• Better Customer Segmentation: Refine how loyalty points are distributed, ensuring alignment with business goals. 
• Increased Program Efficiency: Reduce misuse or over-distribution of rewards by excluding non-ideal segments.
  

Enhanced Customer Experience: Display custom content for non-eligible customers, explaining program access clearly.

💫 What’s Included in This Feature:

• Ability to include or exclude specific segments from the loyalty program. 
• Option to allow non-loyalty participants to redeem previously earned points.
  

Rich-text editor to show custom content to ineligible customers during their shopping experience.

For more details on enabling and using this feature, visit our Help Center or contact our support team.